About the Human Brain:
"We’re not good at making immediate sacrifices for an abstract benefit in the future."But
"With the right prompting, we’ll make sacrifices for the common good and perform acts of charity that we’d never do for any amount of pay. We’ll reform our behavior strikingly to conform with social norms."They found that associating behavior with actual costs (like conserving energy), comparing behavior with social norms, and just giving people a nudge in the right direction, could do quite a bit towards decreasing our carbon output.
So, lets get some marketing people on this! I hope to see more of this soon!
Are We Ready to Track Carbon Footprints?
Published NY Times: March 25, 2008