The value of a site like Etsy is described perfectly in the article:
"It depends on people buying things... a throwback to the way consumption ought to be: individuals buying from other individuals. “Our ties to the local and human sources of our goods have been lost,” ... The idea is a digital-age version of artisanal culture — that the future of shopping is all about the past."For a good example, check out my sister's Etsy store, www.redwickerbagdesign.etsy.com where she sells handmade reusable gift boxes, hand knitted scarves, and paper products made from Ellie Pooh Paper (Non-toxic, recycled paper made from elephant dung. Protects the elephants of Sri Lanka from poaching, and provides a revenue source for the local people).